In today’s Naples real estate market, the question many buyers are asking is simple: how low is too low when making an offer? With inventory up and the market shifting, buyers have more leverage than they have in years — but strategy still matters.
Buyers Have More Leverage in 2025
Over the last few years, limited inventory and multiple-offer situations gave sellers the upper hand. Prices were high, and buyers often had to compete aggressively to secure a property.
Now, with more homes and condos available, buyers finally have room to negotiate. Many are securing 8% to 30% off asking price, depending on location, property type, and seller motivation.
The Risk of Going Too Low
While negotiating is encouraged, going too low can quickly backfire. If an offer feels unrealistic or insulting, a seller may decline without even countering, ending the discussion before it begins.
The most effective offers strike a balance — low enough to protect the buyer’s interests, but reasonable enough to keep the seller engaged in conversation.
Building a Smart Offer
Smart buyers approach negotiations with data and strategy. Before submitting an offer, it’s important to:
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Review comparable sales to determine true market value.
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Analyze recent closing data to understand current discount ranges.
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Craft an offer that encourages a counter rather than silence.
Negotiation Is a Process
The first offer is only one stage in a larger negotiation. A real estate transaction often includes:
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The initial offer and counteroffer.
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Financing and contingency terms.
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Inspection negotiations for repairs, credits, or price reductions.
Each step presents an opportunity to improve the deal, which is why experienced guidance is key.
The Bottom Line
Discounts are absolutely possible in today’s Naples market, but success comes from strategy, not guesswork. The most successful buyers are those who:
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Know the market value of the property.
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Understand what is “too low” to get a response.
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Structure terms that make their offers appealing while staying competitive.
Ready to Make a Smart Offer?
If you have questions about how to approach your next offer or want to understand where Naples sellers are most likely to negotiate, contact me directly at 239-293-7401. Let’s talk through a strategy that helps you secure the best price and terms in today’s market.
